Engagement model
How we work.
Every engagement runs on the same 5-step model. Fixed scope. Written deliverables. You see the work before it ships.
- 5 stepsEvery engagement, no exceptions
- $800 firstDiscovery sprint — refundable
- 2 revision roundsPer milestone, in writing
- 28-item checklistBefore anything ships live
The engagement model
Five steps. No exceptions.
Discovery — Know what you are actually buying.
$800 · 5–7 daysWhat it is
Customer interviews, funnel teardown, competitor audit, and traffic analysis. We read your numbers before we recommend anything.
What you get
One-page brief: ICP definition, funnel map, top three recommendations, and agreed success metrics — in writing, before anything is built.
Why it matters
Half of all SMB projects launch on top of wrong positioning. Discovery prevents this. It is the only engagement we have ever done that pays for itself twice.
The $800 is fully refundable if you decide not to proceed. If you do proceed, it is credited toward the engagement. Kickoff within 5–10 business days of signed SOW.
Scope — A document. Not a handshake.
Fixed-price SOWWhat it is
A fixed-price statement of work with named deliverables, milestone dates, and success criteria. Both sides sign it.
What you get
No scope creep without written change orders. No hourly billing. No retroactive surprises. The scope document includes: deliverable list, milestone dates, two revision rounds per milestone, and a handover checklist.
Why it matters
Hourly billing misaligns incentives. Fixed scope means we are both motivated to move fast and ship clean.
Build — Work you can see every Friday.
1–2 week sprintsWhat it is
Work broken into weekly sprints with staging previews. Nothing goes live without your sign-off.
What you get
Written update every Friday. Staging URL for review before anything ships. Two revision rounds per milestone. A dedicated Slack channel with a 1-business-day response time.
Why it matters
Async-first communication means no status meetings stealing your week. You see the work before it ships — always.
What we do NOT do: surprise invoices, scope expansion without approval, or missed milestones without advance notice.
Launch — Nothing ships without 28 checks.
28-item checklistWhat it is
A 28-item pre-launch checklist run two business days before go-live. We sit on Slack for the first 24 hours after launch.
What you get
Performance (Lighthouse 95+), SEO (sitemap, robots, canonical, JSON-LD), analytics (GA4, Search Console, conversions), accessibility (WCAG 2.1 AA), security headers, and cross-browser/device verification.
Why it matters
Launching without this list means finding the bugs after real users hit them. We find them first.
30-day production bug fix guarantee: any issue found after launch is fixed at no charge.
Compound — A launch is not an ending.
30 / 60 / 90 reviewsWhat it is
Three structured data reviews at 30, 60, and 90 days after launch. We bring the numbers. You decide what to do with them.
What you get
GA4 + Search Console + ad-platform data side by side. Conversion analysis. Next-sprint recommendations with prioritized effort/impact scoring.
Why it matters
The first 90 days of data are the most valuable data you will ever have about your audience. Most agencies hand over a password and disappear. We do not.
This is NOT a retainer pitch. It is a structured handoff. You can proceed independently or engage us for the next sprint — your call.
Typical timeline
From brief to launch in weeks, not months.
Ready to start?
Discovery sprint books in 5–10 days.
Start with a $800 discovery sprint. Refundable if you decide not to proceed. No obligation beyond the sprint itself.