How many posts per week does our business need?

Depends on platform and goal. Instagram: 3–5 posts/week + daily Stories is the floor for active growth in 2026. TikTok: 5–7 posts/week to hit the algorithm's preferred velocity. LinkedIn: 3–4 posts/week if the content is substantive. We define frequency per platform based on your goals and capacity.

Will SMM actually drive revenue, or is it brand maintenance?

Depends on the business. Direct-revenue SMM works for visual products and for trust-based services. Pure-brand maintenance SMM (lifestyle quotes + holiday graphics) does not drive revenue and we will not sell it to you. We baseline conversion expectations during discovery — if the channel can't pay back, we say so.

Do you write the captions or do we?

We write the captions, you approve them. We need a 60-minute monthly interview with the founder or domain expert so the voice stays real. Captions written from a stock brief with no founder input sound generic and the algorithm penalizes them.

How is organic SMM different from running paid social ads?

Organic SMM builds your owned audience over months. Paid social puts content in front of cold audiences immediately. Best results come from running both — organic content tested for engagement becomes the creative for paid campaigns.

Organic social that builds an audience, not just a feed.

Most SMB social accounts are graveyards of canned quotes and holiday graphics nobody saved. We DIG into what your audience actually scrolls past, what they save, and what they share — then build content around the second and third one.

Audit my social →

Social · Organic
From USD 1,400/mo
1 platform · 3 posts/wk

4–8 posts/wkper platform depending on tier — with captions, hashtags, and scheduling

Short + longform content — Reels, carousels, long-form text, Stories, all included

Platform-nativeformats optimized per algorithm — not the same post cross-posted everywhere

Monthlycontent calendar delivered 10 days ahead, approved before anything goes live

Every engagement

What ships every month

Six operational deliverables included in every SMM engagement, regardless of platform count or tier.

Monthly content calendar delivered 10 days before go-live

Every post approved by you in Notion or Asana before it goes live. No surprises. No generic stock content queued without sign-off.

Short + long form — every format your platform rewards

Reels and TikToks edited from raw footage you film with our shot list. Document carousels for LinkedIn. Stories for daily consistency signal. Not just static graphics.

Platform-native formats — optimized per algorithm

Instagram rewards save rate, not likes. TikTok rewards hook + completion rate. LinkedIn rewards long-form comments. We produce content for the signal each platform actually measures.

Community management — responses within business hours

Comments and DMs responded to within 24h on weekdays. Monday catch-up for weekend activity. Every conversation tracked as a pipeline signal.

Monthly performance report — pipeline metrics, not vanity

Save rate, share rate, profile visits per post, link-in-bio clicks. Three highest-performing posts explained. What we double down on. What we kill.

Organic-to-paid creative pipeline

High-engagement organic posts become the ad creative for paid social — already validated by real people. The best SMB paid ads started as organic content.

Instagram's algorithm in 2026 does not reward consistency or quantity alone. It rewards completion rate, save rate, and shares per impression — three signals you cannot fake with a Canva template.

Instagram — visual proof + Reels

Growth driver is Reels that earn saves. We bias toward before/after reveals, quick how-to processes filmed on-site, and real client results — not stock graphics.

TikTok — educational hooks, fast growth

Fastest growth channel for SMBs willing to commit to video. Cost per follower acquired is 4–10x lower than Instagram. We write the hooks, you film with our shot list, we edit and post.

LinkedIn — founder voice, thought leadership

Long-form text posts that earn comments, document carousels, and video with captions. We ghostwrite; we do not pretend to be you. Founder posts, not corporate announcements.

How it runs

The monthly operating rhythm

Six repeating steps, every month. Predictable, measurable, and designed to compound — not just keep the feed alive.

Content pillar workshop (week 0)

Three to five content pillars decided in the first week. Education/expertise (40%), proof/case studies (30%), culture/behind-the-scenes (20%), CTA/offer (10%). Agreed before a single post is written.

Voice and benchmark audit

Your current account versus three closest competitors. What they post, what actually works for them, the three highest-leverage shifts your account could make. Written document, not a presentation.

Hook library built from founder interviews

60-minute session with the founder or subject-matter expert, recorded. We pull the specific phrases, opinions, and positions that sound like a real person — not a social media manager.

Calendar built and approved (10 days ahead)

Every post — caption, hashtags, format, platform-specific optimization — queued for approval before the month starts. One round of feedback. Then it runs.

Community management runs daily

Comments and DMs responded to within business hours. Engagement prompts in Stories — polls, questions — to build algorithm signal. Not a bot, not a template.

Monthly review: 45 minutes, three decisions

Three highest-performing posts explained. One content experiment proposed. What we double down on and what we kill. The data, not vanity metrics.

Pricing

Monthly flat.
Content that earns its place.

Starter — 1 platform$1,400/mo

3 posts/week + daily Stories, captions, scheduling, basic community management.

Monthly content calendar
Caption writing + hashtags
Daily Stories on Instagram
Monthly performance report

Standard — 2 platforms$2,800/mo

4 posts/week per platform, Reels edited from your raw footage, community management.

4–8 Reels / TikToks/month
Community management daily
Founder interview monthly
Competitor benchmark quarterly
Organic-to-paid pipeline

Full — 3+ platforms$4,800+/mo

Fully produced content, videographer time, ad-account warm-up, monthly strategy review.

Full video production
Ad-account creative warm-up
Monthly strategy review
Platform-native format experiments
Priority community management

Common questions

Will SMM actually drive revenue, or is it brand maintenance?: Depends on the business. Direct-revenue SMM works for visual products and trust-based services. Pure-brand maintenance SMM — lifestyle quotes + holiday graphics — does not drive revenue and we will not sell it to you. We baseline conversion expectations during discovery. If the channel can't pay back, we say so.
How long before we see results?: Organic social is not a quick-win channel. Expect 3–6 months before engagement compounds and a consistent follower growth rate emerges. Accounts that quit at month 2 almost universally quit just before the inflection point. We track trajectory every month and change what we are doing if it is off — not just the expectation.
What if we don't have video content to work with?: We provide a structured shot list each month. You film on your phone — no production equipment needed. We edit and post. The TikTok and Reels content that performs best in 2026 is filmed on phones, not with a camera crew.
Do you guarantee follower growth?: No. Virality is an outcome, not a deliverable. We will tell you the probability honestly and build for compound growth instead. What we do guarantee: content calendar delivered on time, approved before publishing, and performance data explained monthly — not a screenshot of follower count.

Next step

Send us your handles.
We will benchmark against your top three competitors.

What they post, what actually works for them, and the three highest-leverage shifts your account could make. Free, delivered in 24 hours. No deck. No upsell.