From zero to 38 booked jobs a month.
An Ottawa-area contractor with no website, no ad account, and an inbox of unsorted referral emails. We built a 5-page site, set up Google Ads and Local Service Ads, and wired CRM-level attribution from Pipedrive. Three months later they were turning away work.
The challenge
An established Ottawa contractor — 12 years in business, 5-person crew, mostly residential work. All leads came from referrals and Google Maps. They wanted predictable, controllable lead flow but had no website, no Google Ads account, and a Facebook page that had not been updated in two years.
Three previous agencies had quoted between $18k and $60k for a "full digital marketing system." The owner wanted to move but did not want to start a 4-month engagement before seeing a single lead.
The discovery audit found something immediately useful: 100% of existing customers had found them by phone. That meant call-only ads, not form fills — a constraint that cut setup time in half and matched the business's actual conversion model.
Project details
Client type
Local trades / contractor
Services
Google Ads · Local Service Ads · Web Dev · CRM sync
Timeline
90-day ramp
Outcome
38 booked jobs/mo at $42 CPL
What we built
A 5-page Next.js site on Vercel — Home, Services, About, Areas Served (geo pages for Ottawa, Kanata, Orleans, Barrhaven, Gatineau), and Contact. Lighthouse 95+ on every metric. Click-to-call sticky on mobile. Phone tracking via Twilio.
How we did it
Enabled call-only ads targeted to service + geo combinations. Applied for Local Service Ads in week 2. Uploaded offline conversions from Pipedrive — when a deal was marked Won, the closed job value fed back into Google Ads so Smart Bidding optimised on revenue, not form fills. Eliminated all branded keyword waste.
What changed
First call arrived on day 3 — a $22k kitchen remodel that covered the entire build cost. By month 2, Local Service Ads added 8 jobs/month at $35 per lead. By month 3 the owner had hired a second crew to handle the volume.
By the numbers
90 days. Measurable at every step.
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If you're a trades, service, or local-professional business tired of referral-only growth — send us your URL and the three jobs you'd most like to keep on repeat.